GSMA Mobile World Congress Barcelona 2025

The Mobile World Congress (MWC), one of the world’s largest events in the field of mobile communications and connectivity, will take place in Barcelona from 3 to 6 March. The annual congress is organised by the GSM Association (GSMA), an international association for the mobile communications industry.

Under this year’s theme ‘Converge. Connect. Create.’, over 2,700 international representatives from business, government and technology companies and more than 100,000 visitors will come together to discuss technical innovations.

This year’s focus is on the following six key topics:

• 5G Inside
• Connect X
• AI+
• Enterprise Re-invented
• Game Changers
• Our Digital DNA

We look forward to:

• Roundtable organised by Smart Africa in the run-up to the congress on 2 March
• Session ‘Digital Agriculture for the Underserved: Adaptive User Research and Impact’ | 5 March, 10:30-11:30 CET
  The session will focus on digital solutions for the agricultural sector that are specifically tailored to farmers’ needs. Practical examples will be used to show how user-centred research and monitoring and evaluation can help to design and scale digital solutions more effectively. FAIR Forward will present the ‘Agricultural Information Exchange Platform’ (AIEP), co-funded by the Gates Foundation.

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