One smartphone, one training – and the freedom of new ideas
Using the phone’s camera and downloading applications can be an unknown world for many women in rural areas of Ecuador, in South America. Smallholder farmers in remote areas have access to a cell phone and, in many cases, internet access. However, going beyond making and answering calls can be a challenge.
Through virtual sessions, the DTC Ecuador trained 472 women on using digital applications on their smartphones to manage their agricultural micro-business and promote their products. Selected participants then received extensive in-person training to become certified digital multipliers in their communities. As a result, these women now use digital tools for marketing and trade, significantly strengthening their economic independence.
When I didn’t have internet, communication was difficult for me because I leave early for work and return very late. If a customer needed to buy my guinea pigs, I would see that order very late, and it was hard for me to organize myself.
I have a commitment to my community. The women are entrepreneurs, but they have little knowledge of technological tools. Now that I know a bit more, I am committed to sharing all of this with them.
I used to tell my friends that I am a digital illiterate. That’s why I appreciate this space because I feel free. I always ask my daughters for help with everything, but now I can do it myself (designs and photos). Thank you for the freedom.
Over the 3-day training, eight women from remote areas of Ecuador and two employees of the Ministry of Agriculture and Livestock explored topics such as digitalization, digital marketing, basic graphic design, and photography. The training demonstrated how, using their cell phones, these women now have the ability to take photos and videos to sell their products. They have strengthened their capabilities to tell the story behind their work and establish negotiation and communication mechanisms with their customers.
The Digital Transformation Center Ecuador is committed to spreading knowledge about digital technologies and their use in agriculture for vulnerable populations. The success stories of Carmen, Thalía and Sara show that digital participation is an important step towards economic empowerment and independence.
